1.
Do not overlap the PS with your CV/Resumé too much — the PS should feel more like a ‘story’ rather than a mere list of achievements. With courses like engineering in particular, it can be tempting to focus on the numbers behind your work. But leave this for the CV; make your statement dig into the ‘softer’ details behind your work (i.e., the skills you developed, the people you collaborated with, the problems you encountered and how you solved them)
2.
Focus on your past, present, and future — the admissions team does not only want to see what you have achieved so far, but what you aim to achieve (both short- and long-term) in the future. You can then consider the statement as a tool for explaining why this program/course is a perfect bridge between these past skills and future ambitions.
3.
Tailor the statement — admissions officers want to feel like the statement has been written for THEIR particular university. Of course, it is fine to have a general draft that you adjust for various programs/universities, but there should be at least one paragraph that is written purely for the university at hand (try to discuss a recent achievement in the department or a member of the faculty that you hope to work with).
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