I've only been in relationships with guys from dating apps, so I can give some advice on what I look for.
Firstly, I will start with my personal preferences (every woman's is different).
I immediately skip guys who have photos of them holding a fish, because I do not agree with harming animals. I also skip those that have any female in their photos, as I don't think it's attractive. Then I skip those who are not my type physically, for example I am particular about race. I'm into brown guys, so I will skip all the guys who are other races as I'm not attracted to them. I also skip those that are too old, I would probably only date a guy either my age (not younger) or maximum 3 years older than me. Then I would say I'd narrow down on religion, I don't think I could be with someone who is an atheist or agnostic, as I believe in a creator. I also can't be with anyone who eats meat, they must be at least a vegetarian. After that, I will initiate conversation with them, and if they're too dry, I will not be interested. But from there, it all depends on how they're like over text. I like to be myself, so if you're not being expressive in your personality, then how can I get to know you?
I also realized that I'm attracted to guys who are broken. If they look like they have issues, I will be into that. It's because I grew up in a bad family, so I am naturally interested in those who have gone through it as well. I'll want to be the one who gives them all the love in the world, while they don't understand what love is. I guess trying to be a saviour.. anyways, every girl is different, but I hope this gave you some perspective on what it's like for a woman.