I just want to highlight that not only is the premise of this thread not true (the fact that two extremes have been identified has already been highlighted) but it's also not true that giving girls "the princess treatment and spoiling them with love" is either practical or desirable. That sort of approach is one that you see from a lot of guys who end up not being successful in relationships, because they lock themselves into the mindset that because they have bought things for a girl, that girl owes them affection (and usually sex) in return. It makes relationships very transactional, and the vast majority of such relationships simply do not work. If you are of that mindset and are wondering why you don't have more success with women, questioning that assumption that what you're offering is what women should want and instead reflecting on why perhaps they aren't attracted to it would be a good place to start.