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what is digital marketing?

Digital marketing, also known as online marketing, is the use of the internet and other digital communication to promote brands to potential customers
https://mailchimp.com/marketing-glossary/digital-marketing/

Reply 1

Instructor!

Original post by ujalse

Digital marketing is simply the art of promoting products, services, or ideas using online platforms. It includes tools like social media, search engines, email campaigns, content creation, and online ads to connect with your audience.
Think of it as the digital version of traditional marketing—only faster, more targeted, and measurable in real-time. Whether you’re building brand awareness, driving sales, or engaging customers, digital marketing helps you reach the right people, at the right time, wherever they are online.

(edited 2 months ago)

Reply 2

OxfordBrookesRep

Official Rep

Original post by ujalse

Hi ujalse,

As @Instructor! has mentioned, digital marketing is a way of connecting brands with potential customers using the internet and various online communication platforms. This includes email, social media, web-based advertising, as well as text and multimedia messaging.

The future of marketing is digital. With innovative new channels constantly emerging, there are infinite opportunities to reach audiences and grow brands. Businesses are on the lookout for skilled individuals to help create engaging content, collect valuable data, and make their marketing strategies more impactful.

At Oxford Brookes, we offer both a BA (Hons) in Digital Marketing and an MSc in Digital Marketing. You may wish to visit the course links to discover how we can help you switch from the consumer to the creator!

I hope that this helps! If you have any questions or thoughts about digital marketing in general or our programmes, please share them below 🙂

Best wishes,

Clare
Admissions
Oxford Brookes