Hello there!
You can apply for a Fashion Marketing course at university even if you haven’t studied business at college. Since you're currently doing an Art and Design BTEC with a focus on textiles and clothing production, your creative background aligns well with Fashion Marketing, which blends creativity with business strategy.
Most Fashion Marketing degrees don’t require a Business A-Level or BTEC as an entry requirement. Universities often look for a strong creative portfolio, an understanding of the fashion industry, and a passion for branding, digital marketing, and consumer trends—all of which you likely have from your textiles and design studies.
Some universities may recommend or prefer applicants with business-related experience, but this isn’t usually mandatory. To strengthen your application, you can gain marketing experience by starting a fashion-related blog, social media page, or freelance project showcasing your understanding of fashion trends and branding.
Your design experience will be an asset, as Fashion Marketing values creativity in visual branding, styling, and advertising. As long as you demonstrate enthusiasm for marketing and fashion, you’ll be a strong candidate for a university course in this field.
I hope this helps!
Good luck!
Kind regards,
Réka Veres - Coventry Universit Student Ambassador