Reply 1
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Understanding Markets and Competitors
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Understanding Customers
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Growth and Innovation
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Value Propositions
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Customer Relationships and Delivery Channels
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Marketing Communications
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Accounting and Finance
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Evaluating Marketing Effectiveness
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People Management and Leadership
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Organisational Behaviour for Leaders
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Leading Change
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Discover and develop your leadership and team-working style
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Identify how to enhance your personal effectiveness
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Work out where you want to go professionally
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Learn the techniques of effective team leadership
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Become more sensitive to situations, cultures and contexts
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Prepare to lead change and face future challenges.
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Start your route to becoming a Chartered Marketer.
Reply 2

Reply 3
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The course is accredited by Chartered Institute of Marketing, and offers eligibility to complete a CIM professional qualification through reduced modules and access student membership
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Be part of an AACSB International and AMBA-accredited Business School
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Be part of a live Marketing Management Project and address a contemporary business challenge in a public, private or third sector organisation
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You’ll benefit from the knowledge and expertise of the Career Enhancer Team
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Guest lectures
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Field trips and workshops
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Collaboration with our Public Value Entrepreneurs in Residence

Reply 4
Reply 5
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