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you have to have minimum 5 chains of reasoning (so like "decreasing prices (point) will lead to more sales (1 chain) which would lead to more revenue (1 chain))
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so for 6 markers you could do either:
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1 point with 5 chains
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or 1 point with 3 chains + another point with 2 chains
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for 9 and 12 markers (make sure you have 5 chains) AND embed context throughout
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one para about the advantages of the option you choose
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one para about the disadvantages of the option you choose
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conc - another advantage of the one you choose + what it depends on (for example: Option 1 - increasing the number of stores opened by business X is better, as it would...(advantage), however this depends on where they open the stores, as some areas may not have as much footfall)
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P - point
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E - evidence
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A - analysis
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R - readers response
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L - link back to point
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