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1.
ability to write and tell brand narratives ("story-telling"),
2.
understand brand tracking methodologies and social listening tools,
3.
natural language processing (NLP),
4.
storytelling using data and data communication (data visualisation),
5.
turning AI-driven data into actionable insights,
6.
doing AI-driven content analysis, sentiment tracking, automating campaigns,
7.
attribution modelling, econometrics (MMM) and media valuation,
8.
ability to present information to customers/clients
9.
and ability to build credibility with cross-functional teams
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