marketing course at Uni

Hi, i've been contemplating about whether studying marketing (in general) is a good choice as I have seen quite a lot of people say that it is useless on tiktok. So, now I am unsure about whether I should take this course.

Reply 1

DataVenia

Volunteer Team, Clearing and Applications Advisor

Original post by kgrraa

What is the appeal of a general marketing course? Is that a career you would like to persue? If so, then check job listings for the sort of role you would like, and see what qualifications they're looking for. If they're asking for a degree in marketing, then you have your answer. :smile:

Reply 2

EssexStudentRep

Official Rep

Original post by kgrraa

Hi @kgrraa!🌟

I'll be completely honest with you, any degree is a good degree. What you should think more about is what drives you and what passions you have, or even where do you see yourself in 5 years. Marketing degree is a very valuable investment and it could boost your employability immensely considering you are interested in a career in marketing. From my experiences, employers look at you more favourably if you have a background in business or marketing which could mean a degree in marketing may help you kickstart your career. If you are not particularly interested in marketing roles, there are plenty of areas where a marketing degree is useful such as sales, PR, event management, recruitment, business development, and even web content management.

Hope this helps! If you are still unsure whether or not study marketing, or have any questions for me, please do not hesitate to get in touch - I would be more than happy to help you! You should also check BSc Marketing at the University of Essex, I have graduated from Essex Business School myself and genuinely could not recommend it more!

Take care,
Essex Student Rep - Renaldas✌️

Reply 3

fjodv;og

Original post by kgrraa

Personally I believe it is useless, I myself have an creative eye and am pretty good at creating marketing materials and I am doing a finance degree, having studied media studies at A-Levels has already given me a concrete knowledge of understanding marketing ,and I would do it as a side hobby. In my opinion it just seems unserious to me , I could probably get a job in marketing without that degree if I built a portfolio in comparison to someone who studied it for 3 years.

Reply 4

LJMUStudentReps

Official Rep

Hi there,

That’s a really good question. I studied Business at university and shared some modules with Marketing students, so I got a good look at what the course involves.

The truth is, a marketing degree can be really valuable—but it’s not just about the lectures or the final certificate. What really makes the difference is what you do alongside your studies. Most universities offer brilliant opportunities to gain real experience: internships, placements with partner employers, guest lectures from industry professionals, and access to practical online courses e.g., like those from Mindless Academy.

Experience is key in marketing—whether that’s managing a social media account, helping with campaigns, or doing freelance content writing. Employers often want to see that you’ve applied your learning in the real world, not just studied it.
Some marketing roles do require or prefer a degree, but experience and initiative often matter just as much. So if marketing is something you're passionate about, a degree can absolutely be a great route—if you make the most of the extras that come with it.

You might also want to explore degree apprenticeships or attend careers fairs to hear directly from employers about what they look for.

For example, at LJMU, students on our Marketing courses can opt to take a paid 48-week work placement either in the UK or abroad:
https://www.ljmu.ac.uk/study/courses/undergraduates/2025/31781-marketing-ba-hons
https://www.ljmu.ac.uk/study/courses/undergraduates/2025/36710-business-with-digital-marketing-bsc-hons

Hope that gives you a bit more clarity 😊

Megan (LJMU Rep)

(edited 1 month ago)