Marketing Degree

Hi. I want to study marketing and I'm not sure if it's better to do a business degree with some marketing modules in it, or maybe a course that's just marketing with more practical modules. I know AI is changing how marketing is done and I want make sure the course I choose is the right one to help me get a job after I finish. Ive been looking mainly in the south of England, maybe Wales, but I'm finding it really hard to compare the courses. I'd love to hear from people studying marketing and their experiences. Thank you!

Reply 1

LancashireRep4

Official Rep

Original post

by obvious-world

Hi @obvious-world ,

As a business student myself, I definitely understand this dilemma.

The way I decided was looking forward towards my desired career in the business world. Although I was interested in marketing, I wasn't set on a marketing job and was more interested in just running my own business, therefore I settled on business management to get a broader range of skills, with a digital marketing module thrown in.

Based on this, I recommend you do a similar thing. If your desired job focuses directly on marketing, then do the course that reflects that. If you are still unsure, the maybe choose the course covering a broader range of skills.

I hope this helps, please feel free to ask me any questions,
-Sophia (University of Central Lancashire)

Reply 2

Pugsy98

Hey! I was in the same boat not too long ago, so I totally get where you’re coming from.
A business degree with marketing modules gives you a wider foundation (finance, management, operations, etc.), which can be super useful if you’re not 100% set on marketing yet. But if you already know you want to go all-in on marketing, then a straight marketing degree usually gives you more practical stuff like digital campaigns, consumer behaviour, and data analytics.
And you’re right about AI, loads of unis are starting to bring in modules on digital/AI tools in marketing. When you’re comparing courses, I’d suggest looking closely at the module lists to see how up-to-date they are. Some are still very theory-heavy, while others are much more hands-on.
Also, don’t stress too much about geography (South of England/Wales) most marketing grads find jobs in loads of different locations, and internships/placements matter more than where you studied. If a course offers a placement year or strong industry links, that’s usually a big plus for getting a job later.