I'll be the contrarian and say that over the last decade I've come to prefer reading on my Kindle.
There is an element of tactility and romanticism you get from reading an actual book that obviously can't be replicated. But I think terms of actually reading off the page, modern eInk displays with high resolution are every bit as good to read on, and with modern eReaders coming in at about the third of the weight of a 400 page hardback, it's vastly more comfortable to read with in positions other than seated. Throw in the ability to read in the dark without eye fatigue or other side effects of a traditional screen, the ease of storing and transporting, the option to carry a library or download any book you want from anywhere in the world, the ability to source books cheaply or freely, tracking your position or instantly jumping to a paragraph or phrase, annotation without resorting to sticky notes or highlighter pens, and it's a lot of utility that I don't mind giving up the act of turning a page for. Then there's the accessibility benefits too- my fiancé is a voracious reader but developed a degenerative eye condition a few years ago that she was heartbroken to find made reading books in standard print extremely difficult. I bought her a cheap second hand kindle (she had previously sworn them off) and within a few minutes of playing with fonts and font sizes she was ecstatic.
There are still many types of books that work better as physical copies, most notably anything with a visual component like graphic novels or cookbooks, and I'm building a collection of signed first editions of my favourite author (if you're a fan of darker crime literature I urge you to give John Connolly a read) which sit proudly on display in my living room. But for the actual act of reading, I personally think a Kindle is as good as reading off paper with a whole set of other benefits to go alongside it, and that has me reading more now than in the years prior to buying one.