Mystery Box Consumption Study - Dissertation Survey - Please complete if you can ♡

I would appreciate any responses to my final year dissertation survey. Thank you so much in advance!

Title: The role of psychological and social drivers embedded in marketing strategies in driving overconsumption of mystery box toys in the UK.

This study explores how psychological and social drivers embedded within marketing strategies influence the overconsumption of mystery box (blind box) toys among young adults aged 18-30 in the United Kingdom. The research focuses on factors such as Fear of Missing Out (FOMO), social influence, and scarcity-based marketing techniques, and examines how these may encourage repeated purchasing and overconsumption. The study also considers how these behaviours may conflict with principles of responsible consumption, in line with Sustainable Development Goal 12.

Eligibility:

Aged 18-30

Currently live in the United Kingdom

Have purchased a mystery/blind box (e.g. POPMART, Smiski, Miniso etc.) within the last 12 months, and engage with mystery box products as part of their consumer behaviour (e.g. through repeated purchasing and/or exposure to related marketing such as social media or influencer content).

Link to survey: https://forms.office.com/e/874EYdde36

You can find all the information (Participant information sheet, consent form, withdrawal statement, mine and my supervisors contact details) in the link as well.