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Business SL Internal Assessment - help please! watch

    • Thread Starter

    I'm doing my Business IA (SL) on whether KFC should offer a diet menu, and I really need help.

    Basically mine wasn't even marked by my teacher until yesterday, so I wasn't really sure how to fix/improve it before then. (It's due tomorrow.) He'd told me before that that the only thing that really needed fixing was that I needed to link the commentary more to the supporting documents. Because he's now out of the country, I brought it today to a friend of mine who did a great IA just to check over, and HE said that the entire thing needed a complete revision - for example, the commentary on the marketing mix needed to be an analysis of the marketing mix, rather than simply a detailed marketing mix.

    So now I'm VERY confused. Which approach is the right one? And does anyone have any other advice to write a decent IA?

    Thanks so much

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