a lot of the people Ive talked to who hate it have made one vital mistake.
They, or the people making it for them, have spread it on to the thickness of jam or margarine!
People, its not meant to be that thick! A dab here, a swipe there...the merest suggetion of its prescence and all is well!
mmmm...marmite...
of course some people would still hate it. we are all different after all.