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    I have a few interviews coming up soon, on which i am totally stuck on what to say. Most of the positions are mainly customer based i.e sales/retail assistant. I'm pretty sure they ask about previous situations where this and that has occurred, and what you would do etc. So basically I'm overall confused on what to say as it will be my first job, and most questions are based on your previous jobs i presume.
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    If you have no previous experience, then you should just learn how to speak about yourself in a positive way.

    1) Research the qualities needed in a sales or retail role, and the type of thing you would be doing within that role. In the interview you may need to show awareness of this.

    2) Research the company, it's ethos, it's structure, it's style etc so that you can talk about it confidently.

    2) Apply those to yourself i.e. "I'm ideally suited to a role in customer service because..." or "I think I would be an excellent employee here because, as the company's mission statement indicates, I am..."

    That sort of thing.
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    Also, you should be able to recognise good customer service. I sat in on an interview recently for a gentleman who had been out of work for the last 17 years. However, he gave a couple of examples of good customer service, which really impressed me and my manager. And as Mata said, you should then go on to demonstrate how you would provide this. For example, by saying you're friendly and outgoing, you would demonstrate that you would, more than likely, be able to provide a good service.

    Edit: An eye for retail standards would also be a plus...for example, in food retail, this would be shelves with no gaps, products presented in a way that's easy to shop (labels facing the customer, at the front of the shelf), price labels present for all products, etc.
 
 
 
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