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Boston Matrix on Red Bull watch

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    I have no idea how to set this out or what to write for this? I kinda know what Boston Matrix is, im just having trouble with putting it altogether..any templates or anything like that I could use to help me?
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    (Original post by xx_alison_xx)
    I have no idea how to set this out or what to write for this? I kinda know what Boston Matrix is, im just having trouble with putting it altogether..any templates or anything like that I could use to help me?
    Do you mean a template like this =>



    In your answer just talk about the current market share of Red Bull. Then talk about the growth of the whole Soft drinks market. Then put Red Bull into one of the 4 categories.
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    You have to remember that the BCG Matrix is meant to show a "firm's" product range. Accordingly, you should find out what other products are available from Red Bull GmbH - I'm not sure if they even have 4 different product lines - then compare them to each other. If you want an excellent drink producer you should use Coke as it helps to make the point easier.
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    you might add some of the advantages and disadvantages wchich it might face in "red bull's" current quadrant.
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    (Original post by syn3rgy)
    You have to remember that the BCG Matrix is meant to show a "firm's" product range. Accordingly, you should find out what other products are available from Red Bull GmbH - I'm not sure if they even have 4 different product lines - then compare them to each other. If you want an excellent drink producer you should use Coke as it helps to make the point easier.
    errmm...could you please tell me what are the points to be considered during the comparisons..i mean what are the key points??
 
 
 
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