Unis that deliver on their promise: Student Voice award winners announced

Do universities tell the truth when they're recruiting students? That was the question at the heart of the 2015 Student Voice award...and the winners have now been revealed. 

Harper Adams, Exeter and Chester were celebrating as this year's big winners when the results were announced last Thursday evening.

It was gold for Harper Adams University, while the University of Exeter took the silver award and University of Chester the bronze.

Debut year

The Student Voice category is a new addition to the Heist Awards for Education Marketing, which recognise marketing achievements throughout the education industry. 

The new award is the result of a collaboration between The Student Room and recruitment agency Havas People, which has run the Heist Awards since they began 25 years ago.

Student Voice was created to put the spotlight on those universities that truly live up to their marketing hype. We asked current university students to think about how their uni was sold to them, and how it turned out. Did the uni look like it did in the prospectus? Did the course content and teaching match up to expectations? More than 5,000 of you voted to help us uncover the universities that are most trustworthy in their marketing efforts.

Student insight

These were just a handful of the comments made by students in the voting:

"[Harper Adams University] is a buzzing hive of activity, far from the expectations of a small quiet rural university. It's brilliant."

"The course lecturers [at University of Exeter] were far more interesting than I expected and there were more facilities we had access to that I didn't realise we did."

 

"[University of Chester] has gone above and beyond with the staff help and the opporunities it has provided to me. I love everything about the university."

University delight

"Whilst we were shortlisted in a number of categories this year, this is the award we were really holding our breath for. It shows that our marketing lives up to its promises," said Lorraine Westwood, director of marketing and communications at Harper Adams University. 

"We really can't thank our students enough for taking the time to participate and give our marketing activity their vote of confidence."

David Miller, head of marketing at University of Exeter said: “Exeter is the established number one in the Russell Group for student satisfaction. Winning this award is delightful confirmation that our students think their experience here is as good as we promised. 

"Happy students equals a thriving university. Our applications have grown 54% in just three years so the word is clearly out.”

Shai Vure, digital marketing manager at University of Chester, said: "We’re absolutely delighted to have won this award, which was voted for by our students. Being trustworthy in our marketing is really important to us and when we say that you will be valued and supported here, we’re so pleased when our students agree."

"We'd like to thank our hard-working colleagues for creating a great student experience and the students who voted for us!"