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BA (Hons) International Marketing (Top Up)

Birmingham City University
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Location:
Curzon Building Campus
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National student survey KIS
University score:
84%

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Course details
Course UCAS code: N550
Qualification type:
  • BA (Hons), Full-time , Duration: 1 Years
Course Summary:
Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link. Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world. You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences. The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be. You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring. You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you. **For full details, visit our website.**
Modules:
The below typical core and elective modules should offer guidance on the modules you can expect to study: Contemporary Advertising, Digital Marketing Strategy, International Marketing, Marketing Strategy and Planning, PR Planning, Social Marketing, Sustainable Marketing.
Application deadline details:

15 January

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Birmingham (aka "Brum") is said to be the new London. The size certainly matches, but the famous tourist attractions may be a bit thin on the ground. However, the city feel and atmosphere is always present and you will never run out of things to do. Situated over 3 main campuses, BCU offers a huge range of experience of the city - you'll never finish exploring! Nights out in Brum are never disappointing, from the famous Broad Street to other amazing areas that you'll explore in freshers. Don't forget to try out the local "buz" that's going around town!

Set for Year 1 for EU at £9,250
Set for Year 1 for England at £9,250
Set for Year 1 for Northern Ireland at £9,250
Set for Year 1 for Scotland at £9,250
Set for Year 1 for Wales at £9,250
Course Enquiries Team:
Tel. 0121 331 6295
Email. [email protected]

Course Enquiries Team:
Tel. 0121 331 6295
Email. [email protected]

 
Top TSR member reviews
  • RebekahKendall's avatar by RebekahKendall on 24th January 2019
    Birmingham is a great city with a lot of things to do, day and night, so those who enjoy city life will absolutely love it here.
  • GrapeCrocodile's avatar by GrapeCrocodile on 24th January 2019
    There's a service for everything- coffee, library books, help finding your way around, computers, security, mental health etc.
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