Marketing
De Montfort University
UCAS Code: N500 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
From a minimum of 2 A-Levels or equivalent
About this course
Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.
You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.
You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.
You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.
This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).
**Key features:**
- Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step by step mastery of key principles and skills allowing for diverse start points and learning styles.
- Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.
- We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance our students worked on a live client brief on Samsung, allowing them to apply theory to practice.
- The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.
- Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.
- On this course you can get get involved in large-scale experiential projects, our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.
- Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.
**For further information on the advanced entry options for this course please visit the DMU website:** https://www.dmu.ac.uk/study/pre-edu-2030/marketing-ba-degree/marketing-ba-hons.aspx
Modules
Year 1:
Block 1: Fundamentals of Organisations and Markets in a Global Context
Block 2: Principles of Marketing
Block 3: Decision Making for Marketing
Block 4: Marketing in Action: Social, Environmental and Digital Impact
Year 2:
Block 1: Brand Management
Block 2: Customer Insight: Consumer Behaviour and Research
Block 3: Integrated Marketing Communications
Block 4: Contemporary Issues in Marketing
Year 3:
Block 1: Marketing Strategy and Analytics
Block 2: Engagement Marketing: Communities, Content and Creativity
Block 3: Critical Perspectives in Marketing OR Marketing Innovation
Block 4: Brand Portfolio OR Dissertation
Assessment methods
We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life.
Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing.
Tuition fees
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What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
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Marketing
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Who studies this subject and how do they get on?
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After graduation
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Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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