BSc (Hons), Full-time Including Foundation Year
, Duration: 4 Years
Marketing is the vital bridge between an organisation's products or services and their intended audience.
Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.
Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.
You'll learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.
Accounting for Business
Business in Social and Historical Context
Fundamentals of Management Studies and Skills
Quantitative Analysis for Business
Work and Employment in Context
Assessment typically includes a combination of coursework (presentations, assignments, essay report writing, in-class tests, research and project work) and/or examinations in May or June.
Application deadline details:
This is a great uni. It is close to public transport, whilst also having an array of cheap take out, restaurants and fast food options for students. The freshers events are great to make friends and get involved. Don't miss any! The departments are very friendly by letting people change courses, providing links to careers website and going the extra effort to provide the best experience. It's very diverse in culture and backgrounds and reflects the London environment.
Queen Mary University of London is a truly welcoming space. The campus offers everything you need and someone is always there to give you a hand, if you're in trouble.
by Anonymous on 4th October 2015
I think being in London has a big impact upon the life and the atmosphere of queen mary. it offers diversity and allows you to experience real life, but at the same time perhaps does not give back the university experience some students look for.
Connect with other students interested in this course
Stay ahead of the uni application process by connecting with students who are applying to this uni. Keep up to date with who is getting interviews, when they receive offers and if they have accepted a place.