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BSc (Hons) Marketing

University of Bradford
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University score:
83%

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Course details
Course UCAS code: N500
Qualification type:
  • BSc (Hons), Full-time , Duration: 3 Years
Course Summary:
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional. You will study areas such as: - consumer psychology and behaviour - the interface of business with society and culture - business economics - strategic management - market research The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals. You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management. **Professional accreditation** We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown". **Rankings** The University of Bradford is ranked 301-400 in the world for Business and Economics in the 2019 Times Higher Education World University Rankings.
Modules:
Year one - Business Economics (core) Introduction to Accounting (core) Introduction to Finance (core) Quantitative Methods in Information Management (core) Student Self-Development (core) Operations and Information Systems Management (option) People, Work and Organisations (option) Year two - Business Law(core) Consumer Behaviour (core) Employability and Enterprise Skills (core) Integrated Marketing Communications (core) Marketing Management and Strategy (core) Marketing Research (core) Business Information Systems (option) Capital Markets, Investment and Finance (option) Company Law and Administration (option) Econometrics and Business Forecasting (option) Economics of Industry (option) Employee Relations (option) Financial Accounting (option) Financial Management (option) Fundamentals of Decision Support (option) Management Accounting (option) Management of Service Operations (option) Organisational Analysis (option) Organisational Design (option) Principles of Personal Finance (option) Resource Planning for Operations (option) The Transformation of Work (option) Year three - Applied Strategic Management (core) Corporate Marketing (core) Global Business Environment (core) International Business Strategy (core) International Marketing (core) Marketing and Entrepreneurship (core) Retail Marketing (core) Services Marketing (core) Understanding Strategic Management(core) Auditing (option) Brand Management (option) Contemporary Issues in Accounting (option) Corporate Reporting (option) Creativity and Innovation (option) Creativity in Marketing (option) Electronic Commerce (option) Enterprise and Innovation in Practice (option) Ethics in Business and Society (option) Human Resource Development (option) Human Resource Management (option) International Accounting (option) International and Comparative Employment Relations (option) International Finance (option) Managing Business in Europe (option) Organisational Change (option) Personal Financial Planning (option) Portfolio Investment Management (option) Strategic Information Systems (option) Sustainable Operations Management (option) Taxation (option) The Financial Services Sector and its Environment (option) World Class Operations (option). Please note that not all options will be available every year as they depend on student demand and staff availability. Students will be given the opportunity to state their preferences and the School of Management will do its best to accommodate these.
Assessment Methods:
Most modules use a mixture of formal lectures, tutorials and seminars. All modules require students to undertake independent study, supported through distance learning technologies such as our Virtual Learning Environment. Reading lists and suggested resources for independent study provide further direction for students to undertake this work, and regular contact hours and informal feedback throughout the courses provide opportunities for further guidance for learners. Assessments involve a combination of coursework assessments and formal examinations held at the end of each semester, the first-year assessments aim to measure your progress and the assessments that count towards the classification of your degree are held in the second and final years.
Application deadline details:

15 January

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The societies are really welcoming! The campus is compact and really fun! As for the city, new student pubs are sprouting up everywhere and there's loads of great films to see at the BIFF every year,. It may not be the most glam city in the country, but there’s plenty to see and do in Bradford and it’s great for students.

Provisional for Year 1 for EU at £9,250
Provisional for Year 1 for England at £9,250
Provisional for Year 1 for Northern Ireland at £9,250
Provisional for Year 1 for Scotland at £9,250
Provisional for Year 1 for Wales at £9,250
Provisional for Year 1 for Channel Islands at £9,250
Provisional for Year 1 for International at £15,320
Admissions Office - Faculty of Management and Law Team:
Tel. 0800 073 1225
Email. [email protected]

Admissions Office - Faculty of Management and Law Team:
Tel. 0800 073 1225
Email. [email protected]

 
Top TSR member reviews
  • CharkesH's avatar by CharkesH on 5th July 2019
    I have found that being at a slightly smaller university means that I receive a better learning experience. I know all of my lecturers on a first name basis, and most of them know me. It is easy to be involved, both with the course and with sports and societies and I feel like the university has prepared me well for getting a good job in my field.
  • katariinare04's avatar by katariinare04 on 5th July 2019
    The university of Bradford is a very diverse and vibrant place where everything is at one place and it is easy to get lost in all the activities that are available as there is just so much to do. The academics are very supportive and due to fairly small university everyone can get to know each other and there is always somebody who can support and help with any issues arising. Based on my experience I would recommend university of Bradford to anyone!
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