**About the course**
An understanding of psychology plays a vital role in understanding changing consumer behaviour and wider marketing sub-disciplines. Boost your career prospects by studying key concepts in both areas.
Whether you want to launch your own company, or innovate at the heart of a global organisation, this course will prepare you for a range of management roles. Youâll study a combination of marketing and management theory and practice, combined with an examination of key psychological concepts within this context.
On this BSc you'll critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. You'll develop a valuable understanding of economics and accounting and business law, as well as studying digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.
This course fully prepares you for the workplace and you have the opportunity to apply for a year working in industry where you can put your knowledge into practice.
Sussex graduates change the world. Our students become the leaders of the future, making discoveries, improving lives and changing things for the better.
Study with us to join a welcoming and inspiring community of staff and students from more than 140 countries.
We shape the world from a fantastic campus on the UKâs beautiful south coast.
We are the only UK university surrounded by a national park, so you can step off campus to explore the hills and woodlands of the South Downs. The vibrant, colourful and creative seaside city of Brighton & Hove is just nine minutes away.
With Brighton voted the happiest city in England for students, (Student Living Survey, Sodexo, 2018) there can be few better places to study.
See the modules you will study by year by going to the 'view course details' link.
Application deadline details:
From the second you walk out of your room, pretty much everything you need on campus is barely ten minutes away, with the perpetual crowd of Library Square forming the centre of the university. Gyms, study areas, lecture halls, cafes and bars, Falmer campus is like a little city tucked away from the rest of Brighton. And whether you're more for a cheap and friendly pub like East Slope, or a cooler bar like Room 76, you're spoiled for choice. But if that's not enough, there's a bus every five minutes leading straight into the culture capital that is Brighton.
Set for Year 1 for EU at £9,250
Set for Year 1 for England at £9,250
Set for Year 1 for Northern Ireland at £9,250
Set for Year 1 for Scotland at £9,250
Set for Year 1 for Wales at £9,250
Set for Year 1 for Channel Islands at £9,250
Set for Year 1 for International at £16,750
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