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BA (Hons) Marketing

University of Winchester
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University score:
87%

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Course details
Course UCAS code: 3R93
Qualification type:
  • BA (Hons), Full-time , Duration: 3 Years
Course Summary:
- Learn from staff with extensive industry experience as you engage with real marketing projects - Gain vital networking and skills development on a year-long work placement approved by the Winchester Business School before moving on to the final year of study - Study specialist marketing modules in the key areas of branding, enterprise, management and digital marketing - Learn how to create a brand, undertake market research and respond to marketing briefs - Our graduates take up careers within a range of prestigious organisations, while some start their own businesses - Our campus is friendly and compact with a community feel, offering first-class, sustainable facilities for learning and teaching. How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry with diverse sectors, roles and career paths. Our three-year Marketing course gives you a critical understanding of the topic within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. And our staff bring an an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content. The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills. The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities. The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society. Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, consultancy project, work experience or research into management issues. Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice. Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.
Modules:
Developing a critical understanding of marketing is fundamental to the course; theoretical concepts are explored in many contexts, allowing students to gain problem-defining skills. Analytical skills are developed to enable students to interpret and translate data to make marketing decisions. Year 1 - students are introduced to the business principles underlying marketing. Students gain an understanding of the marketing profession and identify and develop key marketing skills. The emphasis of Year 2 is how to respond to consumers and stakeholder needs to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities. Year 3 is strategic in nature allowing students to develop critical thinking skills. Students consider the complexities and ethical implications of marketing, exploring the relationship between culture & marketing and marketing & society. There is a one year work placement before the 3rd year of study.
Application deadline details:

15 January

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Winchester was such a pretty, lovely place to study. It’s a real community oriented university, you’ll get to know everyone here which is great. The nightlife isn’t crazy like, say, Brighton, there are a few nice clubs here, The SU throws the Bop every Wednesday is bloody mental, and if you want to have a really good night out you can get a cheap taxi down to Southampton. My tutors were really supportive, and they drove me to the best of my ability - they offered great feedback and were always available for a chat.

Provisional for Year 1 for England at £9,250
Provisional for Year 1 for Northern Ireland at £9,250
Provisional for Year 1 for Scotland at £9,250
Provisional for Year 1 for Wales at £9,250
Provisional for Year 1 for Channel Islands at £9,250
Course Enquiries and Applications:
Tel. +44 (0)1962 827234
Email. [email protected]

Course Enquiries and Applications:
Tel. +44 (0)1962 827234
Email. [email protected]

 
Top TSR member reviews
  • Shirkeala's avatar by Shirkeala on 24th January 2019
    n/a
  • georgiaxmaii's avatar by georgiaxmaii on 24th January 2019
    I think that Winchester is a fantastic university worth considering in your ucas applications.
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