That is the case because, when we look for rate of reaction, we usually look for the initial rate of reaction. over the course of the reaction, concentrations of reactants decrease, causing the rate to lower and so, when we average it out, we get a lower rate than the initial. So the rate would be falling significantly if you time for say half the reactants to react, and so you would get a much slower reaction rate than the initial. 10% seems fine as the rat ewon't change as much as others but it is still a tad inaccurate