van der Waals forces (strictly speaking, London dispersion forces) are different because they can occur even between neutral atoms or molecules with no permanent dipole. They arise because of an intrisic quantum mechanical fluctuation of charge cloud on one atom/molecule which induces a corresponding dipole on the neighbouring atom/molecule. These dipoles are called transient, because their average values over time are zero. However, at any given time, they are non-zero, and give rise to a weak attractive force which decreases as the reciprocal of sixth power of distance between molecules. Although a similar induced dipole can arise when a molecule with permanent dipole approaches another atom/molecule, the difference is that vdW forces will arise without (or in addition to) the induced dipole arising from permanent dipole. Furthermore, the permanent and corresponding induced dipole are non-transient, i.e. their time-averaged values are non-zero.