Original post by viddy9Some humans have already got past consumerism, but in general, it's proving to be a fairly potent virus.
We currently live in a capitalist system which perpetuates more and more mindless consumption. The goal of corporations, of course, is to maximise profit and market share, so citizens have to be turned into mindless consumers of luxury goods that they do not want.
The self-worth of an alarmingly high number of people is predicated upon how many material possessions they have. We're not born with it: propaganda and the public relations and advertising industries have always been closely linked: the Nazis, particularly Goebbels, based a lot of their propaganda on the methods used by the public relations industry in the US during the capitalist boom of the 1920s.
It goes without saying that consumerism is helping to trash the environment, increase the concentration of wealth and power in the hands of a few and erode democracy. Instead of using our spare resources to make the world a better place (by, for example, giving to cost-effective charities), we buy coffee that we do not need from Starbucks: if everybody stopped buying bottled water or coffee at shopping malls, the money saved would save hundreds of lives.
This model of overconsumption also applies to the meat industry, in which tens of billions of sentient beings around the world are processed as quickly as possible through death factories - without regard for their welfare - to satisfy our insatiable demand for animal products.
If consumers are to become citizens again, and shopping malls to become communities, our current economic and governmental system will have to go. Currently, as long as people are watching the football and have the latest iPhone or fashionable clothing item, they're "happy", but also ignorant, so they're not going to be a threat to established power.
Is it really happiness, though? It's more like the story of Sisyphus, who was condemned to pushing a boulder up a mountain for eternity, and just as he reached the peak of the mountain, the boulder would fall back down. Instead, we work long hours in order to get the money to buy consumer goods, but just as we think we've reached a stable point of happiness, we realise we "want" something else. So, we have to work some more, to earn some more money, to buy the latest iPhone (after all, the last one was already a year old!), but we're never truly happy.