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Should I take the standard route or go specialised for 2nd year modules?

I am studying with the OU for a Business Management degree.

The modules I want to choose for the second and third year follow the marketing route but I can also do these by going the standard route.

So the only difference is that at the end of the day my degree title will either be 'BA (Honours) Business Management' or 'BA (Honours) Business Management (Marketing)'

Are there any pros or cons to choosing either? My career goal is to work in marketing or data analytics.

Thanks

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