Disproportionation would start with bromine as the reactant - so the right hand side of the more positive equation and the left hand side of the more negative equation. If the question asked for Ecell of the spontaneous reaction you would do more positive - more negative, but it's asking you to show that the reaction starting with bromine would not be feasible. If it's not feasible then it's the opposite way round and Ecell is negative.