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Due to the use of primaries in modern times, we already know who the presidential candidate is. (eg. 2008 McCain had won the nomination by super Tuesday) The delegate role-call is a ceremonial procedure and therefore this function is no longer effective.
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We also know the VP candidate in advance, as the presidential candidate will announce their running mate in advance. (eg. in 2008, Sarah Palin gave an address to the GOP party activists at the NPC before the rolecall of the states that caused a McCain poll bounce.)
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Policy debate is discouraged. Divides the party. Last time this happened was in 1996 at the nomination of Bob Dole, when an abortion argument seemed to rip the party in two.
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Chance for delegates from all over America to get together and unite the party following a tough primary campaign (2008, Senator Clinton suspended the role-call at the DNC to promote Barack Obama)
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Provide a platform to launch the national campaign and transition to debate against other party.
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Media coverage is centred on the NPC and can therefore provide much needed attention. Poll bounces are common after NPCs. (2012, the DNC in North Carolina seen as better with speeches from Bill Clinton, Michele Obama and the president himself which provided Obama with a bounce right through September)
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Chance to deliver a keynote speech that will provide a poll boost. (eg. McCain and Palin took the lead over Obama and Biden following the RNC in 2008, and Bill Clinton’s speech in 2012 really mobilised centrist voters who saw Clint Eastwood’s speech at the RNC confusing)
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Choice of location can help win a swing state- (2008 DNC was in Colorado, 2008 RNC in Minnesota, 2012 RNC was in Florida and DNC was in North Carolina)
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Possibility of a ‘white knight’ candidate emerging at the 2012 RNC. Mainly speculation but could show a traditional use of NPC returning. (Didn’t happen)
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The VP balances the ticket to balance out the perceived weaknesses of the presidential candidate, to try to appeal to as many voters as possible. The balances can be made for the following reasons:
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Balance the ticket for experience. Eg. Obama chose Biden to balance his lack of experience in foreign affairs, Biden chaired the Senate committee for foreign affairs for 20 years.
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Geographical balance. Kennedy from Massachusetts chose Johnson to appeal to the south.
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Personal qualities. Kennedy was Catholic, so he chose strong protestant Johnson to balance. If Romney wins the 2012 nomination, his Mormon religion would require a similarly staunch Christian running mate like Marco Rubio, who would also sway the Hispanic and Latino vote. Could also argue that McCain chose Palin to balance the ticket for age.
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Balance the ticket ideologically. Moderate McCain needed to balance the ticket for the social conservative vote with Palin. Romney needed the Tea Party favourite Paul Ryan to appeal to more right wing voters as he had been Governor of liberal Massachusetts.
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Provide keynote speeches at campaign rallies and provide a poll bounce. Following Palin’s speech at the RNC in Minnesota in 2008, McCain took the lead, then following her disastrous performance on Katie Couric and consequent SNL parody, her credibility was destroyed and Matt Damon openly attacked the situation where such an unqualified person could have the nuclear codes if McCain died in office, which was possible with him well into his 70s.
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The VP pick can heal the wounds opened by the primary season. After having fought a primary against each other in 1980, Reagan picked George HW Bush as his running mate to heal the party and also balance his perceived lack of substance.
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However, the pick can also backfire and be a horrible weakness. Once the public realised how under-qualified Sarah Palin was she became an electoral liability. Other weak picks have been Paul Ryan who lacked experience to match Romney and was schooled by Biden in the 2012 debate as well as Kerry’s pick of John Edwards in 2004 which all in all resulted in a bland ticket.
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