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Pete Townshend calls Apple 'a vampire'

The Who guitarist Pete Townshend has urged Apple's iTunes to use its power to help new bands instead of "bleeding" artists like a "digital vampire".

Townshend made the comments in BBC 6 Music's inaugural John Peel Lecture, named in honour of the legendary DJ.

He also argued against unauthorised file-sharing, saying the internet was "destroying copyright as we know it".

"The word 'sharing' surely means giving away something you have earned, or made, or paid for?" he said.

The rock legend listed eight services that record labels and music publishers have traditionally provided to artists, such as editorial guidance and "creative nurture".
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Sometimes he played some records that no-one else would ever have played”

End Quote Pete Townshend on John Peel

* Watch Pete Townshend deliver the lecture

"Is there really any good reason why, just because iTunes exists in the wild west internet land of Facebook and Twitter, it can't provide some aspect of these services to the artists whose work it bleeds like a digital vampire, like a digital Northern Rock, for its enormous commission?" he asked.

Apple should employ 20 talent scouts "from the dying record business" to give guidance to new acts and provide financial and marketing support to the best ones, he added.

ITunes accounts for more than 75% of all legal downloads. An Apple spokesman declined to comment on Townshend's remarks.

The guitarist also said that people who downloaded his music without paying for it "may as well come and steal my son's bike while they're at it".

If someone "pretends that something I have created should be available to them free... I wonder what has gone wrong with human morality and social justice", he said.

But he also told listeners: "It's tricky to argue for the innate value of copyright from a position of good fortune, as I do. I've done all right."
Creative dilemma

And he added: "A creative person would prefer their music to be stolen and enjoyed than ignored. This is the dilemma for every creative soul: he or she would prefer to starve and be heard than to eat well and be ignored."

The guitarist praised John Peel, who died in 2004, for his dedication to listening to the music he was sent by up-and-coming acts.

"Sometimes he played some records that no-one else would ever have played, and that would never be played on radio again," he said.

"But he listened, and he played a selection of records in the course of each week that his listeners knew - partly because the selection was sometimes so insane - proved he was genuinely engaged in his work as an almost unconditional conduit between creative musicians like me to the radio audience."

The talk, held as part of the Radio Festival, will become an annual event given by a different music figure every year.

Held at The Lowry theatre in Salford, it is intended to be the music industry's equivalent of the annual MacTaggart Lecture, which is given by a leading media executive at the Edinburgh International Television Festival every August.


Source: http://www.bbc.co.uk/news/entertainment-arts-15528101


Aren't the musicians, whose music is sold on Itunes, already benefiting from the sale of legal downloads?
Reply 1
Probably he feels Apple is abusing its dominant position in the digital sales market by retaining what is in his eyes too large a part of the profit. Presumably Apple also force artists to sell to them at a lower price than they feel is fair too, but considering it's essentially be on Apple or don't get significant sales, they have to accept Apple's terms.
I honestly wonder why we all use Apple..

My iTunes is always messing up and Apple products lack a lot of things that other companies have, and charge more for it too.

I feel like we're all hypnotised by some pretty damn good advertising.
Reply 3
Original post by LannaBanana
I honestly wonder why we all use Apple..

My iTunes is always messing up and Apple products lack a lot of things that other companies have, and charge more for it too.

I feel like we're all hypnotised by some pretty damn good advertising.


We use Apple not for superior products/quality, but for convenience and familiarity. Both things are nice.
Original post by ckingalt
We use Apple not for superior products/quality, but for convenience and familiarity. Both things are nice.


I suppose so. I always buy Samsung phones even though I've had trouble with them. But I like them because I know how they work..
Reply 5
people use/used apple because they were cool, fashionable and edgy.

I have friends who go on about getting new macbook pros that are really powerful and cost £2000, when all they use a laptop for is surfing the internet, watching dvds and sending emails which you could do on a £300 laptop. if that isnt good advertising/brainwashing then i dont know what is.

steve jobs might have been a dick, but he knew how to sell his ****.
Reply 6
Original post by LannaBanana
I honestly wonder why we all use Apple..

My iTunes is always messing up and Apple products lack a lot of things that other companies have, and charge more for it too.

I feel like we're all hypnotised by some pretty damn good advertising.


Not everyone is retarded enough to buy apple products, most, but not all.
Reply 7
Original post by lankymanky
Source: http://www.bbc.co.uk/news/entertainment-arts-15528101


Aren't the musicians, whose music is sold on Itunes, already benefiting from the sale of legal downloads?


1% of albums released each year make 99% of the profits.

So no, surprise surprise, Apple is benefitting.

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