Please answer some questions for my research project on vintage/retro fashion and cha

Hi I'm Rose,
I am a marketing student studying at Bournemouth University, currently conducting a sector intelligence report on Charity shops and Vintage Clothing. To inform my research, I am conducting a content analysis (netnography) and was wondering if you'd answer a few questions! All replies are kindly welcomed and much appreciated!
1. Gender/age/occupation?
2. Why would you purchase vintage/retro clothing over clothing that is new? (How do the clothes make you feel? What is the difference?)
3. Where would you look to find vintage/retro clothing? (Would you consider looking for vintage and retro clothing at a charity shop?)
4. Do you enjoy shopping in charity shops? (Why? If not, what would encourage you?)
Look forward to hearing your responses!
Best wishes,
Rose Buckland

Reply 1

pink.flamingo

1

Original post by rosannaknows

Hi I'm Rose,
I am a marketing student studying at Bournemouth University, currently conducting a sector intelligence report on Charity shops and Vintage Clothing. To inform my research, I am conducting a content analysis (netnography) and was wondering if you'd answer a few questions! All replies are kindly welcomed and much appreciated!
1. Gender/age/occupation?
2. Why would you purchase vintage/retro clothing over clothing that is new? (How do the clothes make you feel? What is the difference?)
3. Where would you look to find vintage/retro clothing? (Would you consider looking for vintage and retro clothing at a charity shop?)
4. Do you enjoy shopping in charity shops? (Why? If not, what would encourage you?)
Look forward to hearing your responses!
Best wishes,
Rose Buckland

1) Female/18/student
2) I wouldn't necessarily purchase vintage clothing, I just buy clothes that I like, not because they are either vintage or new
3) At a charity shop or at a vintage clothes shop in town called Foxtrot. I also look online for clothes as well
4) I enjoy it as much as I enjoy shopping anywhere else. I quite like seeing how things could be "upcycled" however some of them are laid out so it's hard to find what you want, there's not much of a system to it.

Hope that helps, good luck with the study! :smile:

Reply 2

rosannaknows

OP

Thanks for your help! :smile:

Reply 3

rosannaknows

OP

Original post by pink.flamingo

1) Female/18/student
2) I wouldn't necessarily purchase vintage clothing, I just buy clothes that I like, not because they are either vintage or new
3) At a charity shop or at a vintage clothes shop in town called Foxtrot. I also look online for clothes as well
4) I enjoy it as much as I enjoy shopping anywhere else. I quite like seeing how things could be "upcycled" however some of them are laid out so it's hard to find what you want, there's not much of a system to it.

Hope that helps, good luck with the study! :smile:

If you don't mind answering a couple more questions,

How do you feel when you wear second hand clothing?
Is it different to how you'd feel if you were wearing something which is vintage/retro?

How do you think charity shops could encourage more people to shop in them?

Thanks :smile:

Reply 4

pink.flamingo

1

Original post by rosannaknows

If you don't mind answering a couple more questions,

How do you feel when you wear second hand clothing?
Is it different to how you'd feel if you were wearing something which is vintage/retro?

How do you think charity shops could encourage more people to shop in them?

Thanks :smile:

Well I don't see it as any different to borrowing friends or families clothes, so long as I give it a good wash before I wear it then it's fine. It's not really any different to buying something new, giving it a wash and then wearing it. I don't see much of a difference between second hand and vintage except for the style and feel of the actual clothing, I feel no different wearing them.

I think charity shops are very much associated with old people and bric a brac so people are put off by this thought even if that's not actually what charity shops are about.
I think to attract more people they need to modernise or do something with the window displays and inside lay it out as more of a high street shop as that's what people expect. Though I understand this is hard because of the constant change of stock.
I also think if they had more of a brand to them rather than just bunching them all under the heading of "charity shop" people may also be more inclined to go in them. We distinguish between places like New Look and Top Shop even though they sell the same sort of thing, so why not Oxfam and Cancer Research? So rather than just being a charity shop it could have it's own style associated with it but I guess this isn't the aim of a charity, to become a fashion brand...
Maybe charity shops could also send out leaflets or put up posters around town, not only advertising the charities work but also the charity shops and what they sell. Maybe some of the best sellers/deals and the cheap prices they offer for clothes etc.

Once again I hope that helps :smile:

Reply 5

Ndella

18

1.Female/18/Student

2. I find society and culture in the past very interesting, and wearing clothing from that era makes me feel like I'm living there. My personal style is identical to 90s fashion so I feel my most confident once I'm wearing it. It's good to continue timeless fashion trends.

3. Where would you look to find vintage/retro clothing? Usually charity shops, eBay, specialised 'Vintage and Retro' shops and my parents' old clothes

4. Do you enjoy shopping in charity shops? Yes because you can find very rare clothes, the prices are cheaper, while it would be more expensive from their respective shops.

Please answer some questions for my research project on vintage/retro fashion and cha

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