Marketing or digital marketing
Is a digital marketing degree preferred over a marketing degree? If I were to do a marketing degree would I still be able to do the same things as someone who has taken digital marketing? Would they be preferred if there was a job that wanted social media marketing ? Am so sorry that I’ve just put a bunch of questions but I’ve been thinking about what the difference is and articles online aren’t that much help!
Digital marketing is pretty hot amongst employers. Most businesses are going digital so it’s a great degree to earn. You’ll probably have elements of general marketing in your degree as well. Also, many general marketing courses allow you to specialise in digital — university of Birmingham certainly has this type of specialisation.
You can work in any field of marketing because you’ll learn most things on the job and not in college! But yes, to sum up, you can do digital marketing and still work in general marketing.
You can work in any field of marketing because you’ll learn most things on the job and not in college! But yes, to sum up, you can do digital marketing and still work in general marketing.
Original post by Vishruti
Digital marketing is pretty hot amongst employers. Most businesses are going digital so it’s a great degree to earn. You’ll probably have elements of general marketing in your degree as well. Also, many general marketing courses allow you to specialise in digital — university of Birmingham certainly has this type of specialisation.
You can work in any field of marketing because you’ll learn most things on the job and not in college! But yes, to sum up, you can do digital marketing and still work in general marketing.
You can work in any field of marketing because you’ll learn most things on the job and not in college! But yes, to sum up, you can do digital marketing and still work in general marketing.
If I were to take a normal marketing degree would I still be able to do the same things as a digital marketing degree? Since I want to stay in London there aren’t that much digital marketing courses that universities are offering
Original post by GamerGrilll
Is a digital marketing degree preferred over a marketing degree? If I were to do a marketing degree would I still be able to do the same things as someone who has taken digital marketing? Would they be preferred if there was a job that wanted social media marketing ? Am so sorry that I’ve just put a bunch of questions but I’ve been thinking about what the difference is and articles online aren’t that much help!
If you are looking at a local business trying to target an older demographic in a specific geographic area, traditional marketing might be more effective.
If you are looking at e-commerce business targeting a global audience, digital marketing is likely more suitable.
Most modern businesses employ a mix of both to optimize their reach and engagement. It's not so much a matter of one being better than the other, but rather understanding which is more appropriate for a specific goal, audience, or situation.
Original post by GamerGrilll
Is a digital marketing degree preferred over a marketing degree? If I were to do a marketing degree would I still be able to do the same things as someone who has taken digital marketing? Would they be preferred if there was a job that wanted social media marketing ? Am so sorry that I’ve just put a bunch of questions but I’ve been thinking about what the difference is and articles online aren’t that much help!
Hello 😊
I've just submitted my dissertation as part of my Digital Marketing and Channel Management MSc at the University of Surrey and my entire higher education path has been with marketing.
From experience, the biggest difference between a marketing degree and a digital marketing one is how broad and narrow each one is. A marketing degree oversees the entirety of the marketing field, which is extremely broad as it covers sales, strategies, research and other areas, while a digital marketing degree is more specific and narrow.
A marketing degree offers a broader knowledge of all marketing areas, which is extremely beneficial, and you would still cover digital marketing because is an extremely popular area nowadays. However, it wouldn't be as specific and in-depth as a digital marketing degree. Personally, I got a narrow undergrad degree in communications and worked my way up to marketing and digital marketing with postgrad degrees.
If you want to specifically pursue a social media marketing job, I would advise getting a digital marketing degree, as you would have a deeper social media knowledge.
Hope this made sense and it helps,
Jénifer
MSc Digital Marketing and Channel Management
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