Hi,
1) If a brewing company decided to acquire a pub that would be called forward vertical integration, in which a business in one stage of production takes over a business which is one step closer to consumers. If this happened on a large scale (as the question suggests) there would be implications on both the consumers and the producers.
Firstly, the producers. They would benefit from such an arrangement because they would be able to exploit greater economies of scale, including transport, managerial, production, advertising etc (do you want me to exlain it further?). That means that the average price at which a unit can be supplied will go down while the profit margin will be retained. Lowering the price will gain the company a greater market share. Of course the brewing company doesn't have to lower the price, if it is satiesfied with its current market share it can simply enjoy the higher profits. Either way, the brewing company benefits. Secondly, the brewing company can now enjoy a more stable demand, because obviously it is going to supply it's product through it's own chain of pubs. More stable revenue, more confident investment as a result.
The customers, on the other hand, may or may not benefit from such arrangement. firstly while the prices are liekly to be driven down, the cost of lower prices will be restriced choice as the variety of bewerages will most likely be limited by what the brewing company offers. Secondly, loyal customers may be put off by the new way in which the pub chain may be run - take overs are often complimented by managerial cuts and other efficiency improvements which may reflect negatively on the quality of the service. Thirdly, the economies of scale may force the competitors out of the business. This means that soon there will be a few Goosefeathers and olny 1 or 2 other pubs in each area (think of Tesco's). So not only the choice of drinks will be restricted but also the coice of the atmosphere as "family pubs" will be forced out of the competition. The lower prices aren't likely to offset the above incoveniences, although they will be welcomed by those at the lower end of the distribution of income.