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Leadership - 40 marker

I was attempting to answer a 40 marker for revision but when attempting to find multiple points I was stumped.

Other than motivation, what does a good leader offer to a firm?


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Leadership is about much more than just motivation:

Sets the strategic direction
Influences the organisational culture
Decides on the growth strategy
Communicates with external stakeholders
Determines the extent to which the business takes risks
Attracts investment
Drives change programmes

...the list is endless

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