Because it's supposed to. Videos like this target your audience so as to gain popularity, they're purposefully designed to appeal to unhappiness and insecurities.
Seriously dude, did you not even read the description? I'm going to bold the words that should have lit up alarm bells in your mind.
"Veteran Pick Up Artist Tyler of (
http://www.rsdnation.com) hits
South Beach to reveal women's
double standard towards
"lovers" and "providers" and how women "
beta male shame" men into
submission.
Discover secrets of evolutionary psychology to free yourself forever!Veteran Pick Up Artist: Red flag. PUA is notorious on the internet. Communities based around it are bitter and misogynistic in nature, using bull**** pseudo-science to justify their black and white Matrix-esque worldview. They, like other cults (i.e Scientology) preach that they have the "secret" to change lives for the better in some manner. This is what draws in new recruits.
South Beach: Small survey range in an area where they're likely to receive the results they want.
A picturesque vacation area which the unhappy may fantasise about, same logic as basic advertising.
Double Standard: Oh, boy.This is an emotionally charged phrase if I ever saw one. This guy could be a politician, man.
Lovers And Providers: More pseudo science. A slightly dressed up theory of attraction that MRA's and PUA's like to quote, that women are only attracted to good shags and potential good fathers. Is bull****.
Beta Male: A term used to insult and degrade men who don't use aggressive rapey behaviour or push boundaries when speaking to women. See also:
Alpha, the supposed ripped playboy superman that every PUA aspires to be.
Submission: Playing on rejection here. Look, rejection sucks, particularly because it leads you to focus on your own faults. But that doesn't mean that those who rejected you are deliberately plotting to "put men in their place". Maybe, uh, they just didn't want to talk to you? Because, y'know. People have their own wants and preferences.
Discover secrets of evolutionary psychology to free yourself forever! Hear that? That's a too big to be an alarm bell, more like an air raid siren.Read this as "Join us, and learn a secret that nobody else knows about something that sounds kinda scientific and smart and you'll achieve all your dreams and goals and you'll never be rejected or unhappy again. Oh, and bring your wallet too!".
Dude, you've gotta be able to recognise this ****. These people exploit, the same way as any pyramid schemer would.
There's a reason PUA's are pretty much universally hated. And no, that isn't because of "feminazi" oppression. It's because they're misguided tosspots.