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The influence of Gamification on Consumer Brand Engagement: The Case of Metaverse

The influence of Gamification on Consumer Brand Engagement: The Case of Metaverse

Hello! My name is Joana Neves, I'm a Master's research student at the Coimbra Business School currently undertaking a study in gamification on Metaverse. In order to do this, I need participants willing to spare me a little time to fill out this online survey on their perceptions of engagement with brands on Metaverse. It shouldn’t take too long, and it gives you opportunities to voice your personal experiences and thoughts, as well as be instrumental in world-first research. All data is entirely anonymous, so you are free to speak as frankly and honestly as you want to – there are no wrong answers! The more opinionated, the better! The link for survey is here: https://forms.gle/F6dqvmNoRumopXQ57
Your time is greatly appreciated, and if you know anyone else who may be interested in participating, please share! Thank you!

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