Dani, it's not quite as viscous/dense as a traditional natural yoghurt. It's somewhere between yoghurt and milkshake in texture but it's lovely and creamy; I would actually say it's closer to pouring cream but with the taste of natural yoghurt!
The advert shows the guy pouring it on cereal, then into a glass for a drink, and then over fruit, so I suppose the consistency needs to be that versatile for those options.
Finally it's 50 kcal for 100g/100ml, which is how much I pour out. With all those brambles that's like a 100kcal breakfast, perfect if you're going out for a bigger lunch but still want to be full up! It's only a couple of quid, give it a pop.