AQA A Level Business Studies Unit 1 11th January

Yes this was a replacement paper. I think they pulled it out of the toilet paper dispenser at AQA HQ

Take away 690? Think I got something like 15,690. Thought that was right. I worked out the 3rd year profit originally D: Had to recalculate it all.

sound like they did just that

Messed up total contribution because I couldent find out where to get the figures from, i must be stupid, but I put the formular for it so hopefully I'll get at least one mark/: Profit i got a negative .. i do not know how but i did!!! now ive found out its 690- great. Stupid question on break even output was rediculous, there were too many numbers flying around in the case study i couldent work it out- especially under so much pressure. I ended up with 5 minutes; to do a 15 mark question. Overall its fair to say ive done awful, I was not expecting it to be so hard.

I had to do mine at a local school on my own, an invigilator for AQA turn up as well, wish i'd rolled up my exam paper and beat him about the head with it now

Omg, totally forgot about that :O

Hi I am in Year 10 and was picked to do this paper in advance, I must admit this paper was relatively harder than the past ones, mainly because of the questions weren't really what we expected them to be.

Anyway some answers I remember: (I have checked calculations with others sitting the exam so I am pretty sure they are correct)

1 a) i - Define Market Segment: Completely forgot to remember this one, so I came up with segment means different aspects of target market such as age and sex. Hopefully I could get at least a mark for this one.

1 a) ii- Define Electronic Market: Again I don't think I've seen a proper definition for this one, but it was pretty obvious that all the sales and transaction are done via online and not physically. AQA doesn't want us to take the easy marks for knowledge.

1 b) How personalizing T-Shirts could add value: USP, differentiates its prodcuts from competitors, attract more customers, more revenue, should be enough to obtain at least 3 marks for that one.

1 c) Contribution: VC was 3.29 + 50p (nearly missed that on the second page), SP was 9.2, 9000 units sold, correct answer is 48690 pounds.

1 d) Profit for 2012: TR was 9000 x 9.2= 82800, FC was 48000 (it already includes rent), VC was 3.79 x 9000= 34110, TC was 82110, correct answer is 690 pounds.

1 e) Primary Market Research: Benefits only, no need to write disadvantages, allows Pierre to realise quality is more important than price, so he decides to buy high-quality clothes instead. research is specific and up to date.

2 a) Overdraft: Have no preparation for this at all: made them up at the last minute, I wrote the money can help the deficit shown in opening balance, business can operate smoothly, overdraft is flexible and easily budgeted.

2 b) Break-even: Put calculated figures can get you application marks, BE for 2012 was 8872 units, so MoS is 128 units, increase in sales by 30% annum can further increase the MoS, if Pierre wants to decrease BE either work at home, but not enough space + stress, or buy medium-quality T-shirts, but decrease quality and might lose customers, he could decrease other variable costs. Forgot what I wrote for evaluation

2 c) Objectives: definition of objective, profit for 2013 was 15297, higher than his target, it is possible to achieve if he manages to stick to his targets, however changes in the market are unpredictable, the close down of the major competitor might lose customers in the market since they might be loyal to the company, his primary market research was based on 15 people, too small sample. Evaluation: needs more market research to create more accurate estimates, and something else but i couldn't remember

Hopefully this helps and I aiming for an A.

P.S. Opening balance budgets is different from profit, deficits and surplus includes the trade credit time, while profits already included them, so for the last question the budget bit should be ignored.