Academic Survey - Tangible and Intangible Elements of Brands & Impact on Purchase

Hi all,

In an effort to investigate the influence of the tangible and intangible elements of brands on the purchase of fashion items for a dissertation purpose, I am conducting a research study with consumers living in the United Kingdom.

This research is part of my Master of Science in International Business from the University of Lincoln, UK.

Your input can help understanding the effects of these elements on the purchasing decision journey of consumers and it should take you approximatively 5 minutes to complete this survey.

Simply click on the link below, or cut and paste the entire URL into your browser to access the survey:

https://www.surveymonkey.com/r/Brands_Tangible_Intangible_Consumer_Purchase

Your contribution is very important and will be kept strictly confidential.

Thank you in advance for your participation