Need help with answering a 20 mark question for business
This is my first time doing business and I'm finding it really hard, please would anyone help me answer the following question. (20 marks)
Evaluate whether it is time for a brand such as Cadbury Dairy Milk to abandon traditional TV and press media to spend their whole advertising budget on digital and social media.
Evaluate whether it is time for a brand such as Cadbury Dairy Milk to abandon traditional TV and press media to spend their whole advertising budget on digital and social media.
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