- Google reviews / testimonials - location - Facebook and twitter pages -business cards / other promotional products such as calendars and pens - website
Imagine you were looking to buy a tire business and two were available on the market at around the same price. However, one has lots of good reviews, is easy to find on online maps, has Facebook and twitter pages with followers, business cards have been printed and it has a good website. The other has none of these. Which would you buy and why?