Colleges are struggling to find fast cash these days and surprisingly, it’s coming to them via an odd client base. Another factor in the rising cost of college, perhaps an uncontrollable one, is the shift from a professional to a business model of higher education, a trend similar to that observed in the legal and medical professions. Colleges seem far more competitive than of old, as symptomized by the big-business type salaries increasingly commanded by successful college executives, where success is measured primarily in financial terms.