I don't like the taste of vodka all that much but I often end up drinking it because it's so easy to drunk and often on promotions. Drinking with with energy drinks, and concentrated juices (like blackcurrent squash, undiluted or diluted with only a splash of water) makes the vodka much easier to drink. It's only really the first drink or two you need to be able to 'stand', as once you've started you kind of can't taste it from there on out.
If you're getting flavoured vodka, absolut do a fairly good range, the mandarin one is delicious with pineapple juice. Why not just get something you actually like drinking, though?