I sat my A-levels in 1991. My offer for the university of Cambridge was (the then standard) AAB. It was the case then that if you undershot, it was still worth calling them to see if they'd been unable to fill the places on the offers made. Anyone getting 3 As would be photographed in the local press. 4 As would see you in the national press and called "boy/girl genius" by the Daily Mail.
And at that time a far smaller percentage of 16-18 year olds sat A-levels. Even going into the 6th form or to college was quite a big deal: "The Sixth form, is it? The Sixth Form, no less? We shall have to call you The Professor".
20 years ago, 20% of the population (selected for their being bright) were doing A-levels, and 10% of these got an A in any given subject. Now, >50% are doing A-levels, and as many as 33% of these get an A in any subject. But possibly it is because "the teaching is better", yes.
I didn't get my AAB, in the interests of full-disclosure. Completely fouled up Economics and went to the University of York, my reserve choice for which I was holding an offer of BCC. Yes, that got you into York way back when.