There's definitely a focus on alcohol, but there's so much to do that isn't drinking - almost nothing I've done this year has been alcohol based. I've done a comedy walk around the city, a big pub quiz, a visit to a local town and a ceilidh etc... There have been other activities such as a cream tea and film nights which I've not been able to go to. Otherwise there are all the fayres and sports stuff to get invovlved in. Freshers week, at the end of the day, is only a week. Meet people in sports and societies and lectures and just put up with the madness of freshers.