Yeah I liked it!
What sort of thing did you put, heres a brief outline of what I put:
- Advantages:
The increase in obesity will mean that there will be a general increase in the consumption of snack foods and people suffering from obesity will be more likely to go for her crisps which were low fat and low salt, and the government will promote this. I also said about how her market (premium crisps) was forecasted to increase by 10% more in value then the general crisps market between 2008-2013.
Her decision tree showed a massive potential increase in annual net profit, compared with the £10 k from potatoes.
Can't remember what else I put for advantages, there were not that many.
- Disadvantages:
She has taken on too much being manager of finance, marketing and operations.
They need to improve their HRM objectives for the venture as there isn't much delegation and management has taken on all the work.
The potatoe business was already quite profitable.
I put more, but I can't remember lol.
- Conclusions:
I just said that she should go for it, but ensure that she takes a more decentralized approach to HRM, by delegating some of those responsibilities and hiring someone who is not a family member into management. I think I also said that she might want to branch out in selling the crisps to supermarkets, rather then just grocers..
Which essay question did you choose?
I picked the fashion one (with Zara, Next and Topshop), I just went into detail about how they should offer good customer service, watch the threat of internet fashion shopping, reap the benefits from economies of scale etc.