It's a cult that is doing FAR too well.
Personally I'm quite disappointed in powerlifting. If it sorted out its many issues I see it being part of Olympics and from then on it'd do very well. But that's probably unlikely to be the case.
At least getting to Strongman level would be decent. But I don't like CF because it's over taken all these sports out of nowhere because SOMEHOW they get people to pay them stupid amounts of money every month to do a glorified circuit.
I don't think it's wrong but rather sad of powerlifting, say, to be trying to cut deals with CF. All the time you see really strong powerlifters - Westside Barbell, Supertraining Gym et al - doing seminars at CF. Powerlifting been around for so long and it's quite sad how they're having to try drum up some business from this new fad.