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sociological research studies on mass media and its influences??????????

sociological research studies on mass media and its influences??????????

im doing a a research study using secondary research, i can not find anything that relates to the title;
'The Mass media has a powerful and direct influence on its audiences.'
can anyone give me the names of sociologists and their work that i can look up please?, in desperate need of some reliable sources for my course work. google is being useless as ever.

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