I have uni friends who play it, and know many people who watch it. (I guess it is a kind of posh game, I see it like that anyway, so at uni it has a lot of popularity).
We live just down the road from edgbaston cricket ground and it is often packed. Also in my area most people are pakistani and are always playing it outside on the road or in the park. So amongst some people it is still very popular.
I don't watch it, but only because I don't understand the rules lol.