I remember a year ago being so stressed as to which hall to pick- everyone is going to bombard you with information as to why their hall is best. In truth, wherever you go you'll come to feel entirely patriotic towards and have the time of your life- this is because Loughborough is incredible. The majority of the halls have an immense hall spirit- this is especially apparent during Freshers week. Don't stress. Just prioritise what it is you're looking for in a hall- if you're looking for a catered hall then I'd suggest Towers/Cayley/Royce- those are the seemingly most popular and lively catered. Self catered I'd really suggest Bill Mo (William Morris).
I am in William Morris and I can genuinely say picking Bill Mo was the BEST decision of my entire life. It's hall of the year and also the most over subscribed hall. It's the hall that gets the MOST returners applying back (so this means that we have hundreds more first/second/third years applying for limited places- this says A LOT). We have an incredible hall spirit, an amazing committee who are always on top of everything and maintain such a fun atmosphere. We have Mad Friday's, we win Rag each year, we have double beds, amazing facilities. We're also the closest to the union which TRUST me is incredible- halls in the village are a trek away, especially in heels after a night out. I can walk to the union in about 2 minutes flat. We're just across the road from the union which is perfect.
In truth, if you pick a good hall you'll have the time of your life. William Morris is massively over subscribed and places will go like hot cakes- if you're VERY sociable, love to party and make friends and just generally have the time of your life in the nicest rooms on campus, then go for Bill Mo.
I have pictures of the hall, room types and can give anyone any more info they want- just drop me a PM and I can add you on facebook or message it over.